How to Check Social Media Success on Website?

In today’s online world, you will never see a website that is not liked with social media networks like face book and twitter. Every website is interlinked with these social media sites to enjoy better web page rankings in the search engines. It is important to measure performance of social media marketing beyond fans, shares and likes. The social media marketing on your website should lead to global conversations which makes difference in the bottom line rather than just bringing traffic to the website. How will you measure the performance of these social media sites  on your website and here is a go.

Track visitor behavior

To know the performance of social media on your website, you should first track behavior of the visitor through event tracking. You can easily monitor certain actions they take. This will let you know few actions of the visitors like number of times. With this event management, you will easily understand if the social media buttons on your website are easily accessible to visitors and if the visitors are interested in your social media pages. Doing so will help you understand how your users are finding your social media outlets and identify the areas of improvement in your social share.

Social actions to drive traffic

Most of us know that social media buttons that are linked to the website drives traffic and you can find this in your Google analytics account. Most of us neglect about some variation in your post resulted in driving most quality traffic to the website. Google analytics will let you about the quality traffic that is generated through social media buttons. On the contrary if you want to which social media post or tweet is responsible for generating such good traffic on your website, you should use Google URL builder. This is in fact a great way to know which variation of tweet has generated such god quality traffic to your website. You will be able to know the post that has captured the attention of social sphere.

Spread of social media promotion

Google alerts are another good tool to measure the success of social media campaign. These alerts will let you know other sites that picked up your social media promotion and this information is delivered straightly into your inbox. These Google alerts will let you know if your social media promotions has grow its legs on the web. You will also have the information about other outlets that have picked the promotion. Google alerts will be of great help to you in knowing the information about the outlets that has picked social media promotion but not linked to your website

Real time alters

Getting real time alerts will help you in measuring the success of social media on your website. These Google real time updates will help you stay update about the success of promotion while the campaign is running. This will be of great help to you if you don’t have time to check Google analytics everyday

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